On a recent trip to Costco, I found a package of Tribe Hummus Snacker Packs and I thought they would be great for tossing into the boy’s Easy Lunchboxes (a great “prepackaged” 100-calorie pack! Just toss in some carrots or other raw veggies and there you have it! ). A box of 16 individual snack packs cost just under $6.00! I read the ingredient label and could noticed that there were no gluten containing ingredients but the gluten-free label that used to be on packages of Tribe Hummus had vanished from the package. I went ahead and bought it but decided to contact the company to inquire about the GF status before I presumed it was okay. The simple removal of a gluten-free label that was once on a package can easily make one believe that the product is no longer safe to consume.
I emailed Tribe and received the following reply:
March 30, 2010
Thank you for your interest in Tribe products.
Just wanted to let you know regarding your question,
“all” our hummus flavors are “Gluten Free.” Hope this
eases your mind.
I am sending you some money saving coupons toward your
next purchase. Enjoy!
Consumer Affairs Specialist
TRIBE MEDITERRANEAN FOODS, INC.
A week or so after I received the email confirming that Tribe Hummus is still gluten-free, I received a letter and coupons (thank you Tribe!) further explaining why the gluten-free label is no longer on their packaging:
In case you have trouble reading the letter:
June 5th, 2009
To Our Valued Customers,
We recently removed the phrase “gluten free” from our packaging.” Our marketing department continually revises the claims and information on our packaging to keep with current trends and to provide our customers with the information we feel is most pertinent.
Nothing has changed in Tribes process or ingredients; hummus is inherently a gluten-free food, and Tribe will continue testing to ensure such.
Please feel free to contact me with any questions or concerns.
Jesse Norris, Quality Control Manager
Tribe Mediterranean Food Inc.
774-961-0000 x 117
Is it just me (assuming you have been at this for awhile too), or did we just become part of the “cool kids?”